What Do Logo Colors Tell Us?
Branding is very important to a business. It helps you catch your target customers’ attention and inform them about your business. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. Is there anything that will make your logo stand out? What colors are appropriate for your brand?
The psychology of colors is important to know. It is the way people feel and think when they see a specific color. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. It can have an effect on our thinking. Each color speaks to us differently. Using certain colors in your logo helps to communicate what your business or brand is all about.
Questions about your business should be asked before creating your logo. Is your target market male or female? Is your brand trendy or classy? Is your target market a certain age group? Is your business high-end or middle-class? If you want a logo that truly speaks to your audience, then consider answering these questions. This can help give you a solid brand.
You get different emotions when you see different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. And although there are variations in color, the color itself speaks something to us. Here are the different colors to use in your logo and how it makes us feel and think.
Warm and cool colors are the two categories of color. Let us consider the warm colors first.
Red is a color that attracts men. Fire and passion is evoked from the color red. It is a color of urgency and it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.
Orange is a friendly, playful color. It is a color of energy. Children love this color.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
The cool colors are given below.
Blue is the most popular logo color. Tranquility, peace and maturity are conveyed in the color blue. With the color blue, your brand will look trustworthy.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. It conveys newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.
Purple conveys luxury. Purple is grand and distinguished but with a sense of mystery to it.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
Black and white are neither warm nor cool. They are more powerful when combined with other colors.